Social Media. It’s something that’s been growing for years, and according to the Pew Research Center, seven-in-ten American's use social media to connect, learn, and entertain. Friends use it to connect with each other, businesses use it to connect with consumers, and colleges use it to connect with students.
But HOW do colleges use social media?
A study conducted in 2010 by Kaplan Test Prep reported that of 386 of the nation’s top colleges and universities, 82% of admissions offices use Facebook to recruit prospective students. That means that your social media presence is playing a part in your consideration for admission.
Also, for scholarship consideration. Scholarship committees can use social media to get to know you and learn about your interests, to see if you are a good fit to receive their scholarship.
How can you use this to your advantage?
- Express your interest
- If you want a school to show interest in you, show interest in the school! Chances are your school of interest is active on Facebook, Twitter, Instagram and more. The Kaplan Test Prep study found that 26% of schools look up applicants on Facebook, so give them a follow and show them what you have to offer!
- Show your achievements
- A good rule of social media is, if you don’t want your parents or grandparents seeing it, should you post it? Another rule of social media though, it’s just as important to show positive things you do. This means that you should be proud of those accomplishments you make. Win an award at an FBLA or DECA conference? Show that off and impress those potential schools!
- Be yourself
- Be true to yourself and show the world who you are. Schools will be impressed not only by your achievements but also by learning about what makes you, you. Show off your interests, goals, or activities. Pictures, Videos, Blogs – you name it. Show yourself off and make schools understand why you’re the type of student they want!
- Make Connections
- More than just connecting with a school, social media can be a great way to connect with future friends you will meet on campus. Don't be afraid to introduce yourself and start those conversations even if it is long distance. You will have someone to connect with when you both make it to campus!
Ready to connect?